eBay Motors
· Mobile App Launch · Native iOS & Android
Fueled by Passion. Built for Enthusiasts
Reclaiming pole position with a
zero-to-one mobile app redesign
eBay Motors was once the undisputed destination for collector and used cars, but years of neglect eroded market share to nimbler competitors.
Over a fast-paced nine-month sprint, our lean two-designer team reimagined the platform from the ground up—shipping a dedicated native experience that turned static transactional browsing into an enthusiast playground.
Client
eBay Motors
CONTEXT
2021 Original Concept →
2026 Gen AI Remix
ROLE
Senior Product Designer ·
UX, UI, Art Direction & Marketing
CORE TOOLING
Zero-to-One App Launch
over a 9 month period
running dual agile sprints
Reclaiming pole position with a
zero-to-one mobile app redesign
eBay Motors was once the undisputed destination for collector and used cars, but years of neglect eroded market share to nimbler competitors.
Over a fast-paced nine-month sprint, our lean two-designer team reimagined the platform from the ground up—shipping a dedicated native experience that turned static transactional browsing into an enthusiast playground.
Client
eBay Motors
CONTEXT
2021 Original Concept →
2026 Gen AI Remix
ROLE
Senior Product Designer ·
UX, UI, Art Direction & Marketing
CORE TOOLING
Zero-to-One App Launch
over a 9 month period
running dual agile sprints
Reclaiming pole position with a zero-to-one mobile app redesign
eBay Motors was once the undisputed destination for collector and used cars, but years of neglect eroded market share to nimbler competitors.
Over a fast-paced nine-month sprint, our lean two-designer team reimagined the platform from the ground up-shipping a dedicated native experience that turned static transactional browsing into an enthusiast playground.
Client
eBay Motors
Role
Senior Product Designer ·
UX, Ul, Art Direction & Marketing
TIMELINE
Senior Product Designer ·
UX, Ul, Art Direction & Marketing
FEATURE CONCEPTS
Zero-to-One App Launch over a 9 month period running dual agile sprints
Reclaiming pole position with a
zero-to-one mobile app redesign
eBay Motors was once the undisputed destination for collector and used cars, but years of neglect eroded market share to nimbler competitors.
Over a fast-paced nine-month sprint, our lean two designer team reimagined the platform from the ground up-shipping a dedicated native experience that turned static transactional browsing into an enthusiast playground.
Client
eBay · Fashion
TIMELINE
Senior Product Designer ·
UX, Ul, Art Direction & Marketing
ROLE
Senior Product Designer ·
UX, Ul, Art Direction & Marketing
FEATURE CONCEPTS
Zero-to-One App Launch over a 9 month period running dual agile sprints
eBay Motors · App Launch
Signature Upgrades
Signature
Upgrades
10-second interactive quiz to curate bespoke vehicle feeds.
Personalized Home Feed
Live preference re-ranking with one-tap dismissal of irrelevant inventory.
Built-in buyer protection and milestone inspection tracking.
Scaled multi-channel ad campaigns and community video assets.
CROSS FUNCTIONAL CRAFT
From design system architecture
to launch video production
Design Fast. Work Smart.
Design Fast. Work Smart.
With only two product designers steering the entire native release, moving from concept to launch in nine months required intense focus, disciplined priortization, and radical cross-functional trust.
Rapidly Deploy with Flutter
Rapidly Deploy with Flutter
The dev team openly embraced Flutter which enabled the team to design, prototype, and ship complex transactional features while simultaneously driving
the global marketing and
identity push.
0 to 1 Impact
0 to 1 Impact
From start to launch – the team delivered a cohesive 4.8-star App Store launch which revitalized eBay’s brand standing with automotive collectors and daily drivers alike
From start to launch – the team delivered a cohesive 4.8-star App Store launch which revitalized eBay’s brand standing with automotive collectors and daily drivers alike
ONBOARDING
Welcoming new users with a
personalized home page
Calibrating personal taste in under 10 seconds.
Calibrating personal taste in under 10 seconds.
INSTANT FEED GENERATION
tRANSFORM a cold start
into a tailored FEED
tRANSFORM a cold start
into a tailored FEED
PERSONALIZATION
Giving users ongoing
agency over their feed
Real Time Calibration
We brought the onboarding interaction pattern directly onto the live home feed. User can favorite listings to immediately fine tune recommendation, and dismiss models to prevent similar listings in the future.
Impact
Daily active sessions lengthened significantly, while saved searches increased dramatically as users realized the feed learned and adapted with every tap - effort was instantly rewarded.
ICONS & ILLUSTRATIONS
Outlining the journey
Vehicle category icons & spot illustrations to
demystify complex topics like Escrow
ICONS & ILLUSTRATIONS
Outlining the journey
BRAND ETHOS
Built by Enthusiasts, for Enthusiasts
Creative Direction
A flagship app needs cultural resonance to cut through the noise. Since our team operated on a shoe string budget at the time, I volunteered to lead the creative direction, motion graphics, and video editing for the app's launch.
Connecting with Enthusiasts
Campaign imagery conveyed the authentic, gritty romance of car ownership—the roar of an engine swap, and the open road.
It helps that I'm an enthusiast,
the proud owner of a vintage
1968 BMW 2002.
Impact at Scale
I leaned upon by background in both advertising, video editing and motion graphics to create an in-house YouTube launch video with minimal funding.
The video racked up over 1,000,000 organic views. We hit the mark.
Cultural Resonance
A flagship app needs cultural resonance to cut through the noise. I volunteered to lead the creative direction, motion graphics, and video editing for the app's launch.
Enthusiast Inspired
Campaign imagery conveyed the authentic, gritty romance of car ownership—the roar of an engine swap, and the open road.
It helps that I'm an enthusiast, the proud owner of a vintage 1968 BMW 2002.
Impact at Scale
In house video editing and motion graphics to create an in-house YouTube launch video with minimal funding.
The video racked up over 1,000,000 organic views. We hit the mark.
BRAND ETHOS
Built by Enthusiasts, for Enthusiasts
PERSONALIZATION
Giving users ongoing
agency over their feed
Real Time Calibration
We brought the onboarding interaction pattern directly onto the live home feed. User can favorite listings to immediately fine tune recommendation, and dismiss models to prevent similar listings in the future.
Impact
Daily active sessions lengthened significantly, while saved searches increased dramatically as users realized the feed learned and adapted with every tap - effort was instantly rewarded.
10-second interactive quiz to curate bespoke vehicle feed
Built-in buyer protection and milestone inspection tracking
Live preference re-ranking with one
tap dismissal of irrelevant inventory
Scaled multi-channel ad campaigns and community video assets
A high-concept editorial blending cyberpunk aesthetics with bold color lighting, created for an avant-garde fashion brand.
CROSS FUNCTIONAL CRAFT
From design system architecture to launch video production
Design Fast. Work Smart
With only two product designers steering the entire native release, moving from concept launch in nine months require intense focus, disciplined priortiization, and radical cross functional trust.
Rapidly Deploy with Flutter
The dev team openly embraced Flutter which enabled the team to design, prototype, and ship complex transactional features while simultaneously driving the global marketing and identity push.
0 to 1 impact
From start to launch – the team delivered a cohesive 4.8-star App Store launch which revitalized eBay’s brand standing with automotive collectors and daily drivers alike
ONBOARDING
Welcoming new users with a personalized home page
Calibrating personal taste in under 10 seconds.
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INSTANT FEED GENERATION
tRANSFORM a cold start
into a tailored FEED
BRAND ETHOS
Built by Enthusiasts, for Enthusiasts
Cultural Resonance
A flagship app needs cultural resonance to cut through the noise. I volunteered to lead the creative direction, motion graphics, and video editing for the app's launch.
Enthusiast Inspired
Campaign imagery conveyed the authentic, gritty romance of car ownership—the roar of an engine swap, and the open road.
It helps that I'm an enthusiast, the proud owner of a vintage 1968 BMW 2002.
Impact at Scale
In house video editing and motion graphics to create an in-house YouTube launch video with minimal funding.
The video racked up over 1,000,000 organic views. We hit the mark.
ICONS & ILLUSTRATIONS
Outlining the journey
Vehicle category icons & spot illustrations to
demystify complex topics like Escrow
PERSONALIZATION
Giving users ongoing
agency over their feed
Real Time Calibration
We brought the onboarding interaction pattern directly onto the live home feed. User can favorite listings to immediately fine tune recommendation, and dismiss models to prevent similar listings in the future.
Impact
Daily active sessions lengthened significantly, while saved searches increased dramatically as users realized the feed learned and adapted with every tap - effort was instantly rewarded.
Year
'22
Client
Neon Flux Apparel
Service
Photography
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Calibrating personal taste in under 10 seconds.
ONBOARDING
Welcoming new users with a personalized home page
INSTANT FEED GENERATION
tRANSFORM a cold start
into a tailored FEED
ICONS & ILLUSTRATIONS
Outlining the journey
Vehicle Icons
Category icons based on classic vehicles
Verified Tracking
Track your vehicle once purchased
Inspect
Bid with Confidence
Vehicle Icons
Category icons based on classic vehicles
Verified Tracking
Track your vehicle once purchased
Inspect
Bid with Confidence
BRAND ETHOS
Built by Enthusiasts, for Enthusiasts
Cultural Resonance
A flagship app needs cultural resonance to cut through the noise. I volunteered to lead the creative direction, motion graphics, and video editing for the app's launch.
Enthusiast Inspired
Campaign imagery conveyed the authentic, gritty romance of car ownership—the roar of an engine swap, and the open road. It helps that I'm an enthusiast, the proud owner of a vintage 1968 BMW 2002.
Impact at Scale
In house video editing and motion graphics to create an in-house YouTube launch video with minimal funding. The video racked up over 1,000,000 organic views. We hit the mark.
Role Based Intent
Whether you're buying, selling, browsing or all 3 - stay in flow
Instant Proof
On-demand engine start video uploads in chat build remote buyer confidence
Get the Max Value
Live modal alerts ensure sellers never close a deal prematurely
Role Based Intent
Whether you're buying, selling, browsing or all 3 - stay in flow
Instant Proof
On-demand engine start video uploads in chat build remote buyer confidence
Get the Max Value
Live modal alerts ensure sellers never close a deal prematurely
Vehicle category icons & spot illustrations to
demystify complex topics like Escrow
Real Time Calibration
We brought the onboarding interaction pattern directly onto the live home feed. User can favorite listings to immediately fine tune recommendation, and dismiss models to prevent similar listings in the future.
Impact
Daily active sessions lengthened significantly, while saved searches increased dramatically as users realized the feed learned and adapted with every tap - effort was instantly rewarded.
PERSONALIZATION
Giving users ongoing
agency over their feed
eBay Motors
· Mobile App Launch
Fueled by Passion.
Built for Enthusiasts