eBay Motors

· Chat v2.0

Role-Adaptive UI for Fluid Negotation

A fluid negotiation interface
optimized for buyers and sellers

Buying or selling a collector car online isn't casual e-commerce; it's a high-stakes, emotion-driven negotiation. Within a single session, automotive enthusiasts constantly shift roles—often selling one project to finance the purchase of another.

Chat v2.0 replaces fragmented, generic messaging with a role-based, trust-first interface designed to manage complex deals without leaving money on the table.

Client

eBay Motors

TIMELINE

2021 Original Concept →
2026 Gen AI Remix

ROLE

Senior Product Designer · Concept, UX & Rapid Prototyping

CONTEXT

Chat v2 proposal based on field research with the LA Motoring Club

A fluid negotiation interface
optimized for both buyers and sellers

Buying or selling a collector car online isn't casual
e-commerce; it's a high-stakes, emotion-driven negotiation.
Within a single session, automotive enthusiasts constantly
shift roles—often selling one project to finance the
purchase of another.

Client

eBay · Fashion

ROLE

Senior Product Designer ·

Concept, UX & Gen Al Prototyping

TIMELINE

2021 Original Concept →
2026 Gen Al Remix

FEATURE CONCEPTS

Video Try On · Real-time motion preview

Dynamic Wishlist · Instant style swaps

Al Stylist · Personalized recommendations

Custom Avatars · Tailored to you

Scene Swap · Establish value & versatility

A fluid negotiation interface
optimized for both buyers and sellers

Buying or selling a collector car online isn't casual e-commerce; it's a high-stakes, emotion-driven negotiation. Within a single session, automotive enthusiasts constantly shift roles—often selling one project to finance the purchase of another.

Client

eBay Motors

ROLE

Senior Product Designer ·

Concept, UX & Rapid Prototyping

Chat v2.0 replaces fragmented, generic messaging with a role-based, trust-first interface designed to manage complex deals without leaving money on the table.

CONTEXT

Chat v2 proposal based on field research with the LA Motoring Club

A fluid negotiation interface
optimized for both buyers and sellers

Buying or selling a collector car online isn't casual e-commerce; it is a high-stakes, emotion-driven negotiation. Within a single session, automotive enthusiasts constantly shift roles—often selling one project to finance the purchase of another.


Chat v2.0 replaces fragmented, generic messaging with a role-based, trust-first interface designed to manage complex deals without leaving money on the table.

Client

eBay Motors

Role

Senior Product Designer •

Concept, UX & Rapid Prototyping

TIMELINE

Senior Product Designer •

Concept, UX & Rapid Prototyping

FEATURE CONCEPTS

Chat v2 proposal based on field research with the LA Motoring Club

A high-concept editorial blending cyberpunk aesthetics with bold color lighting, created for an avant-garde fashion brand.

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Power users can shift roles as both buyer and seller, multiple times within a single session

Less inbox clutter.
Faster deals.

ALL SEASON INTERFACE

A UI that can handle shifting
roles and challenging negotiations

Image
Image

Mapping the interaction between a buyer and seller reveal

a baseline set of requirements to design against

JOURNEY MAPPING BLUEPRINT

Mapping the trust curve
between buyers and sellers

Dedicated Selling, Buying, and Reference views eliminate mixed-inbox chaos

Live modal alerts ensure sellers never close a deal prematurely

On-demand engine start video uploads build remote buyer confidence

Track historic transaction comps and prospective buyers for future builds

BUYER CENTRIC FEATURES

Get instant proof from the
Seller with video uploads requests

Verify the Seller's Claims with
Video Requests. Bid with Confidence

VIDEO VERIFICATION

Get instant proof.
Bid with confidence.

Inline media requests allow buyers to ask for specific proof points.

Sellers can record and upload clips directly within the chat timeline without redirecting to third-party video hosts

Verified video
responses InSTANTLY
resolve A buyer's
COnCERNS

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Ending Soon

Highlights live auctions entering the final countdown, ensuring serious collectors never lose a vehicle to a last-second bid snipe

Recent Bids

The default timestamp
view for monitoring ongoing back-and-forth negotiations across multiple listings in play

Popularity

Showcase listings with
high inquiry volume, giving buyers the strategic insight
to either go all-in or walk
away from a bidding war.

BUYER FILTERS

Stay on Course.
Track Multiple Bids in Motion

LOOKING BACK

A Route Discovered.
A Journey with Multiple Passes.

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Image

Inquiry

Uncovering underlying user mental models and transactional stressors via motorist interviews.

Interaction

Mapping state transitions, offer expirations, decline flows, and counter-bids –

all while shifting roles

Interface

Crafting accessible, component-based chat modules matching mobile platform standards.

Iterate & Integrate

Rapid prototyping in Figma to test edge cases and validate

once more with users

Image

Ending Soon

Highlights live auctions entering the final countdown, ensuring serious collectors never lose a vehicle to a last-second bid snipe

Recent Bids

The default timestamp
view for monitoring ongoing back-and-forth negotiations across multiple listings in play

Popularity

Showcase listings with
high inquiry volume, giving buyers the strategic insight
to either go all-in or walk
away from a bidding war.

BUYER FILTERS

Stay on Course.
Track Multiple Bids in Motion

HIGHER OFFER NOTIFICATIONS

Ensure a premium payout,
down to the last minute

During an active back-and-forth negotiation, a seller can easily commit to an offer without realizing another buyer just submitted a higher bid elsewhere on the platform.

UX SOLUTION

A non-blocking, urgent interrupter modal alerts the seller in real time: "You just received a higher offer from another buyer

STRATEGIC VALUE

Gives the seller immediate agency to pivot threads or counter-offer before finalizing terms, ensuring they never leave money on the table.

SELLER CENTRIC FEATURES

Empowering sellers with
proactive notifications

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SELLER FILTERS

Ensure a Premium Payout.
The live higher-offer interrupter modal

FIELD RESEARCH & SYNTHESIS

Unlocking insights from
the LA Motoring Club

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Image

LISTEN & LEARN

Anecdotal Inspiration

Anecdotal Inspiration

"I’ve bought a lot of cars, which means I’ve also sold a lot of cars. That’s the game."

This single quote, revealed outside of the standard Q&A, sparked the insight for a an adaptive UI mapped to shifting roles.

Leverage Community

Brisk development cycles can easily derail if built on internal assumptions. Partnering with user research, we ran remote Lookback sessions directly with active classic car collectors
and builders.

Genuine Insight to Build Upon

Enthusiasts cannot be bucketed
into rigid buyer or seller personas. The entire information architecture was reworked around a role based system where a user could seamlessly switch between buyer and seller, as negotations evolved.

FIELD RESEARCH & SYNTHESIS

Unlocking insights from
the LA Motoring Club

SELLER CENTRIC FEATURES

Empowering sellers with
proactive notifications

HIGHER OFFER NOTIFICATIONS

Ensure a premium payout,
down to the last minute

During an active back-and-forth negotiation, a seller can easily commit to an offer without realizing another buyer just submitted a higher bid elsewhere on the platform.

UX SOLUTION

A non-blocking, urgent interrupter modal alerts the seller in real time: "You just received a higher offer from another buyer

STRATEGIC VALUE

Gives the seller immediate agency to pivot threads or counter-offer before finalizing terms, ensuring they never leave money on the table.

eBay Motors · Chat v2.0

Topline Feature Matrix

Dedicated Selling, Buying, and Reference views eliminate mixed-inbox chaos.

Inline Proof Requests

On-demand engine start video uploads build remote buyer confidence.

Live modal alerts ensure sellers never close a deal prematurely.

Track historic transaction comps and prospective buyers for future builds.

ALL SEASON INTERFACE

A UI that can handle shifting
roles and challenging negotiations

Image
Image

Problem Statement

Mixed inboxes create cognitive fatigue. High-stakes negotiations require tracking multiple bids, counter-offers, and split second decisions across multiple listings.

UX Solution

A three-tab organizational framework (Selling, Buying, Reference) that segregates active mental models so users negotiate from a position of total clarity.

Key Insight

Power users inhabit fluid identities. An interface that anticipates role-switching preserves focus during time-sensitive bidding wars.


Less inbox clutter.
Faster deals

Less inbox clutter.
Faster deals

JOURNEY MAPPING BLUEPRINT

Mapping the trust curve
between buyers and sellers

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Problem Statement

Navigating a remote five-figure vehicle purchase is stressful. Chat v2.0 is engineered to build mutual credibility early, transforming adversarial haggling into transparent collaboration.

UX Solution

Mapping the relationship between buyer and seller revealed nine distinct edge cases—from initial exploratory inquiries and counter-offers to escrow inspection holdbacks and logistics handoff.

JOURNEY MAPPING BLUEPRINT

Mapping the trust curve
between buyers and sellers

FIELD RESEARCH & SYNTHESIS

Unlocking insights from
the LA Motoring Club

FIELD RESEARCH & SYNTHESIS

Unlocking insights from
the LA Motoring Club

Image
Image

LISTEN & LEARN

Anecdotal Inspiration

"I’ve bought a lot of cars, which means I’ve also sold a lot of cars. That’s the game."

This single quote, revealed outside of the standard Q&A, sparked the insight for a an adaptive UI mapped to shifting roles.

Leverage Community

Brisk development cycles can easily derail if built on internal assumptions. Partnering with user research, we ran remote Lookback sessions directly with active classic car collectors
and builders.

Genuine Insight to Build Upon

Enthusiasts cannot be bucketed
into rigid buyer or seller personas.

The entire information architecture was reworked around a role based system where a user could seamlessly switch between buyer and seller, as negotations evolved.

LISTEN & LEARN

Anecdotal Inspiration

"I’ve bought a lot of cars, which means I’ve also sold a lot of cars. That’s the game."

This single quote, revealed outside of the standard Q&A, sparked the insight for a an adaptive UI mapped to shifting roles.

Leverage Community

Brisk development cycles can easily derail if built on internal assumptions. Partnering with user research, we ran remote Lookback sessions directly with active classic car collectors
and builders.

Genuine Insight to Build Upon

Enthusiasts cannot be bucketed
into rigid buyer or seller personas. The entire information architecture was reworked around a role based system where a user could seamlessly switch between buyer and seller, as negotations evolved.

BUYER CENTRIC FEATURES

Verify the Seller's Claims with
Video Requests. Bid with Confidence

VIDEO VERIFICATION

Get instant proof.
Bid with confidence.

Get instant proof.
Bid with confidence

Inline media requests allow buyers to ask for specific proof points.

Sellers can record and upload clips directly within the chat timeline without redirecting to third-party video hosts

Inline media requests allow buyers to ask for specific proof points. Sellers can record and upload clips directly within the chat timeline without redirecting to third-party video hosts

Verified video
responses InSTANTLY
resolve A buyer's
COnCERNS

BUYER FILTERS

Stay on Course.
Track Multiple Bids in Motion

Image

Highest Offer

Surfaces top dollar bids first to maximize financial return across multiple listings.

Recent Offers

Real-time chronological sorting to keep momentum alive on active discussions.

Buyer Rating

Prioritizes verified, high-reputation collectors to ensure a fast, frictionless closing.

SELLER CENTRIC FEATURES

Empowering sellers with
proactive notifications

HIGHER OFFER NOTIFICATIONS

Ensure a premium payout,
down to the last minute

During an active back-and-forth negotiation, a seller can easily commit to an offer without realizing another buyer just submitted a higher bid elsewhere on the platform.

UX SOLUTION

A non-blocking, urgent interrupter modal alerts the seller in real time: "You just received a higher offer from another buyer

STRATEGIC VALUE

Gives the seller immediate agency to pivot threads or counter-offer before finalizing terms, ensuring they never leave money on the table.

SELLER FILTERS

Ensure a Premium Payout.
The live higher-offer interrupter modal

Image

Highest Offer

Surfaces top dollar bids first to maximize financial return across multiple listings.

Recent Offers

Real-time chronological sorting to keep momentum alive on active discussions.

Buyer Rating

Prioritizes verified, high-reputation collectors to ensure a fast, frictionless closing.

LOOKING BACK

A Route Discovered.
A Journey with Multiple Passes.

LOOKING BACK

A Route Discovered.
A Journey with Multiple Passes.

Image
Image

Inquiry

Inquiry

Uncovering underlying user mental models and transactional stressors via motorist interviews.

Interaction

Interaction

Mapping state transitions, offer expirations, decline flows, and counter-bids –

all while shifting roles

Interface

Interface

Crafting accessible, component-based chat modules matching mobile platform standards.

Iterate & Integrate

Iterate & Integrate

Rapid prototyping in Figma to test edge cases and validate

once more with users

BUYER FILTERS

Triage Bids in Motion

Image
Image

Ending Soon

Highlights live auctions entering the final countdown, ensuring serious collectors never lose a vehicle to a last-second bid snipe

Recent Bids

The default timestamp
view for monitoring ongoing back-and-forth negotiations across multiple listings in play

Popularity

Showcase listings with
high inquiry volume, giving buyers the strategic insight
to either go all-in or walk
away from a bidding war.

BUYER FILTERS

Stay on Course.
Track Multiple Bids in Motion

SELLER CENTRIC FEATURES

Empowering sellers with
proactive notifications

HIGHER OFFER NOTIFICATIONS

Ensure a premium payout,
down to the last minute

During an active back-and-forth negotiation, a seller can easily commit to an offer without realizing another buyer just submitted a higher bid elsewhere on the platform.

UX SOLUTION

A non-blocking, urgent interrupter modal alerts the seller in real time: "You just received a higher offer from another buyer

STRATEGIC VALUE

Gives the seller immediate agency to pivot threads or counter-offer before finalizing terms, ensuring they never leave money on the table.

On-demand engine start video uploads build remote buyer confidence

Taste Graph Personalization

Live modal alerts ensure sellers never close a deal prematurely

Higher Offer Interrupter

Dedicated Selling, Buying, and Reference views eliminate mixed-inbox chaos

Role Based Tabs

Track historic transaction comps and

prospective buyers for future builds

Reference Vault

Power users can shift roles as both buyer and seller, multiple times within a single session

CONTEXT AWARE UI

An interface that adapts

to your role as you negotiate

Image

Interviewing members of the LA motoring club provided a wealth of actionable insights

JOURNEY MAPPING BLUEPRINT

Mapping the trust curve
between buyers and sellers

Ensure the seller sees last minute offers

Video & chat build instant trust

JOURNEY MAPPING BLUEPRINT

Mapping the trust curve
between buyers and sellers

Image

Enable a seller to choose among offers that offer maximum returns vs a smooth transaction

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Image

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Mapping the interaction between a buyer and seller reveal a baseline set of requirements to design against

Image

JOURNEY MAPPING BLUEPRINT

Mapping the trust curve
between buyers and sellers

On-demand engine start video uploads build remote buyer confidence

Taste Graph Personalization

Live modal alerts ensure sellers never close a deal prematurely

Higher Offer Interrupter

Dedicated Selling, Buying, and Reference views eliminate mixed-inbox chaos

Role Based Tabs

Track historic transaction comps and

prospective buyers for future builds

Reference Vault


Less inbox clutter.
Faster deals

App screen

Role Based Intent

Whether you're buying, selling, browsing or all 3 - stay in flow

Instant Proof

On-demand engine start video uploads in chat build remote buyer confidence

Get the Max Value

Live modal alerts ensure sellers never close a deal prematurely

App screen

Role Based Intent

Whether you're buying, selling, browsing or all 3 - stay in flow

Instant Proof

On-demand engine start video uploads in chat build remote buyer confidence

Get the Max Value

Live modal alerts ensure sellers never close a deal prematurely

ALL SEASONS INTERFACE

Role Adaptive UI for
Challenging Conditions

eBay Motors

· Chat v2.0

Role-Adaptive UI
for Fluid Negotation

eBay

· Home & Garden

Role-Adaptive UI for Fluid Negotation