Nike Innovation
· Maestro
Accelerating Footwear Innovation at Scale
Orchestrate your workflow.
Gen AI Tooling for rapid iteration.
Maestro explores an extensible, next-generation digital asset ecosystem built specifically for footwear innovators. Leveraging my past experience with Nike Innovation designing a basic DAM prototype, I wanted to push it further, and integrate Gen Al with the vision concept.
My goal was to explore and how advances in Gen Al can both enhance & protect creative flow, while surfacing relevant design projects and data. Design cycles can be accelerated from months to days to minutes.
Iterate faster. Innovate smarter.
Client
Nike Innovation
CONTEXT
Self-initiated Northstar vision applying UXR from an earlier DAM prototype
ROLE
Lead Product Designer · Strategy & Gen AI Prototyping
CORE TOOLING
Figma, Midjourney, Seedance,
Chat GPT Image 2.5,
After Effects
Orchestrate your workflow.
Gen Al Tooling for rapid iteration.
Maestro explores an extensible,
next-generation digital asset ecosystem built specifically for footwear innovators. Leveraging my past experience with Nike Innovation designing a basic DAM prototype,
I wanted to push it further, and integrate Gen Al with the vision concept.
Client
Nike Innovation
ROLE
Lead Product Designer · Strategy & Gen AI Prototyping
TIMELINE
Lead Product Designer · Strategy & Gen AI Prototyping
My goal was to explore and how advances in Gen Al can both enhance & protect creative flow, while surfacing relevant design projects and data. Design cycles can be accelerated from months to days to minutes.
Iterate faster. Innovate smarter.
CONTEXT
Self-initiated Northstar vision applying UXR from an earlier DAM prototype
CORE TOOLING
Figma, Midjourney, Seedance,
Chat GPT Image 2.5, After Effects
Maestro explores an extensible,
next-generation digital asset ecosystem
built specifically for footwear innovators. Leveraging my past experience with Nike Innovation designing a basic DAM prototype,
I wanted to push it further, and integrate
Gen Al with the vision concept.
My goal was to explore and how advances in
Gen Al can both enhance & protect creative flow, while surfacing relevant design projects and data. Design cycles can be accelerated from months to days to minutes.
Iterate faster. Innovate smarter.
Client
Nike Innovation
CONTEXT
Self-initiated Northstar vision applying UXR from an earlier DAM prototype
ROLE
Lead Product Designer ·
Strategy & Gen AI
Prototyping
CORE TOOLING
Figma, Midjourney,
Seedance, Chat GPT
Image 2.5, After Effects
Orchestrate your workflow.
Gen AI Tooling for rapid iteration
Orchestrate your workflow.
Integrated AI Tooling for rapid iteration
Maestro explores an extensible, next-generation digital asset ecosystem built specifically for footwear innovators. Leveraging my past experience with Nike Innovation designing a basic DAM prototype, I wanted to push it further, and integrate Gen Al with the vision concept.
My goal was to explore and how advances in Gen Al can both enhance & protect creative flow, while surfacing relevant design projects and data. Design cycles can be accelerated from months to days to minutes.
Iterate faster. Innovate smarter.
Client
Nike Innovation
Role
Lead Product Designer •
Strategy & Gen Al Prototyping
TIMELINE
Lead Product Designer •
Strategy & Gen Al Prototyping
FEATURE CONCEPTS
Self-initiated Northstar vision applying
UXR from an earlier DAM prototype
CORE TOOLING
Figma, Midjourney, Seedance, Chat GPT Image 2.5, After Effects
Nike Innovation · Maestro
Co-create with Gen AI
Footwear creation is a high-velocity balance between deep physical craft and sprawling enterprise data. Maestro bridges that divide by uniting 3D component archives, physical sample logs, and generative rendering in one workspace.
Context Panels
Dynamic side panels automatically map to the active silhouette, surfacing legacy swatch libraries, team contributors, and lab tear-downs without obscuring the canvas.
A persistent dock supporting deep timeline navigation, asset curation, and physical component selection.
COMPONENT LEVEL SWAPS
Experiment on the fly with Style Drop
Contextual Scenario
A designer is tasked with exploring rapid aesthetic variations for a new concept by remixing cues from iconic collaborations.
Innovator Need
Locate and apply specific material textures, embroidery, and swoosh details from historical prototypes without rebuilding complex CAD geometry from scratch.
Iterate with Style Drop
Select an asset from the component vault, drop it canvas, and generative rendering harmonizes lighting, scale, and stitch tension instantly.
Built for innovators.
Designed to protect deep
creative focus
Built for innovators.
Designed to protect deep WORK
AND MITIGATE CONTEXT SWITCHING
NAVIGATION SCHEMA
Stay in flow with
dedicated work modes
A two-tier navigation hierarchy grouped around core creative behaviors
SITUATIONAL AWARENESS
Understand the context
behind a product
Component Library
Access parametric 3D CAD meshes, upper molds, and outsole tooling specs directly from past production runs.
Related Initiatives
Discover adjacent capsule collections and seasonal prototypes that share tooling DNA or aesthetic cues.
Lab Tests & Experiments
Review real-world flex-fatigue tests, cushion data, and sustainable compound trial reports.
Team Profiles
Identify the original footwear designers, and XFN team behind the build to learn and leverage prior insights.
DISPLAY SWITCHING
Toggle between creation &
evaluation seamlessly
Orchestrate Innovation
Ideation requires evocative visuals; factory tooling demands geometric precision. Maestro bridges the two by treating 3D assets and generative renders as interconnected states of the same asset.
Shift Modes Seamlessly
A seamless display toggle lets creators flip effortlessly between evaluation and production workflows – studio-lit photorealistic renders toggle instandly into a production full wireframe polygonal mesh inspection.
Iterate faster. Together.
Design reviews become actionable overnight—creators approve the aesthetic vision while engineering exports clean OBJ/USDZ files directly for tooling validation.
Toggle between creation & evaluation seamlessly
DISPLAY SWITCHING
Orchestrate Innovation
Ideation requires evocative visuals; factory tooling demands geometric precision. Maestro bridges the two by treating 3D assets and generative renders as interconnected states of the same asset.
Shift Modes Seamlessly
A seamless display toggle lets creators flip effortlessly between evaluation and production workflows – studio-lit photorealistic renders toggle instandly into a production full wireframe polygonal mesh inspection.
PLATFORM ETHOS
Collect, Curate & Compile
Find your flow. Orchestrate your vision.
COMPONENT LEVEL SWAPS
Experiment on the fly with Style Drop
Contextual Scenario
A designer is tasked with exploring rapid aesthetic variations for a new concept by remixing cues from iconic collaborations.
Innovator Need
Locate and apply specific material textures, embroidery, and swoosh details from historical prototypes without rebuilding complex CAD geometry from scratch.
Iterate with Style Drop
Select an asset from the component vault, drop it canvas, and generative rendering harmonizes lighting, scale, and stitch tension instantly.
A two-tier navigation hierarchy grouped
around core creative behaviors
Stay in flow with dedicated work modes
NAVIGATION SCHEMA
Component Library
Access parametric 3D CAD meshes, upper molds, and outsole tooling specs directly from past production runs.
Related Initiatives
Discover adjacent capsule collections and seasonal prototypes that share tooling DNA or aesthetic cues.
Lab Tests & Experiments
Review real-world flex-fatigue tests, cushion data, and sustainable compound
trial reports.
Team Profiles
Identify the original footwear designers, and XFN team behind the build to learn and leverage prior insights.
Understand the context behind a product
SITUATIONAL AWARENESS
A high-concept editorial blending cyberpunk aesthetics with bold color lighting, created for an avant-garde fashion brand.
Concept Overview
Maestro bridges 3D component archives,
physical sample logs, and generative
rendering in one
platform workspace
Context Panels
Dynamic side panels map to the active silhouette, surfacing legacy swatch libraries, team contributors, and lab results without obscuring the canvas
Multipurpose Tray
A persistent dock supporting deep timeline navigation, asset curation, and physical
component selection
for dynamic iteration
Contextual Scenario
A designer is tasked with exploring rapid aesthetic variations for a new concept by remixing cues from iconic collaborations.
Innovator Need
Locate and apply specific material textures, embroidery, and swoosh details from historical prototypes without rebuilding complex CAD geometry from scratch.
Iterate with Style Drop
Select an asset from the component vault, drop it canvas, and generative rendering harmonizes lighting, scale, and stitch tension instantly.
REMIX ON THE FLY
Swap out components with Style Drop
PLATFORM ETHOS
Collect, Curate & Co-Create
Orchestrate Innovation
Ideation requires evocative visuals; factory tooling demands geometric precision. Maestro bridges the two by treating 3D assets and generative renders as interconnected states of the same asset.
Shift Modes Seamlessly
A seamless display toggle lets creators flip effortlessly between evaluation and production
workflows – studio-lit photorealistic renders toggle instandly into a production full wireframe
polygonal mesh inspection.
Toggle between creation & evaluation seamlessly
DISPLAY SWITCHING
Component Library
Access parametric 3D CAD meshes, upper molds, and outsole tooling specs directly from past production runs.
Related Initiatives
Discover adjacent capsule collections and seasonal prototypes that share tooling DNA or aesthetic cues.
Lab Tests & Experiments
Review real-world flex-fatigue tests, cushion data, and sustainable compound
trial reports.
Team Profiles
Identify the original footwear designers, and XFN team behind the build to learn and leverage prior insights.
Understand the context behind a product
SITUATIONAL AWARENESS
A two-tier navigation hierarchy grouped
around core creative behaviors
NAVIGATION SCHEMA
Stay in flow with dedicated work modes
Built for innovators.
Designed to protect deep WORK
AND MITIGATE CONTEXT SWITCHING
FOCUSED WORK MODES
Switch working activities
with minimal disruption
Dynamic side panels automatically map to the active silhouette, surfacing legacy swatch libraries, team contributors, and lab tear-downs without obscuring the canvas
Context Panels
A persistent dock supporting deep timeline navigation, asset curation, and physical component selection
Multipurpose Tray
Footwear creation is a high-velocity balance between deep physical craft and sprawling enterprise data. Maestro bridges that divide by uniting 3D component archives, physical sample logs, and generative rendering in one workspace
Concept Overview
Built for innovators.
Designed to protect deep
WORK AND MITIGATE CONTEXT SWITCHING
Find your flow & orchestrate your vision.
With a team, Gen AI, or both.
PLATFORM ETHOS
Collect, Curate & Co-Create
A two-tier navigation hierarchy grouped
around core creative behaviors
DEDICATED WORK MODES
Stay focused while
switching across workflows
Component Library
Access parametric 3D CAD meshes, upper molds, and outsole tooling specs directly from past production runs.
Related Initiatives
Discover adjacent capsule collections and seasonal prototypes that share tooling DNA or aesthetic cues.
Lab Tests & Experiments
Review real-world flex-fatigue tests, cushion data, and sustainable compound
trial reports.
Team Profiles
Identify the original footwear designers, and XFN team behind the build to learn and leverage prior insights.
SITUATONAL AWARENESS
Understand the context
behind a product
FOCUSED WORK MODES
Switch work activities
with minimal disruption
SHIFT WORK MODES
Toggle between creation
and evaluation seamlessly
Orchestrate Innovation
Ideation requires evocative visuals; factory tooling demands geometric precision. Maestro bridges the two by treating 3D assets and generative renders as interconnected states of the same asset.
Shift Modes Seamlessly
A seamless display toggle lets creators flip effortlessly between evaluation and production workflows – studio-lit photorealistic renders toggle instandly into a production full wireframe polygonal mesh inspection.
REMIX ON THE FLY
Collect, Curate & Co-Create
Contextual Scenario
A designer is tasked with exploring rapid aesthetic variations for a new concept by remixing cues from iconic collaborations.
Innovator Need
Locate and apply specific material textures, embroidery, and swoosh details from historical prototypes without rebuilding complex CAD geometry from scratch.
Iterate with Style Drop
Select an asset from the component vault, drop it canvas, and generative rendering harmonizes lighting, scale, and stitch tension instantly.
Nike Innovation
· Maestro
Accelerating Footwear Innovation at Scale
Nike Innovation
· Maestro
Accelerating Footwear Innovation at Scale
Nike Innovation
· Maestro
Accelerating Footwear
Innovation at Scale